Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.From inquiry to appointment and appointment to surgery, the obsession always has been and always will be conversions. How do we tell stories and create content that brings more patients and doctors together? Not just any patients, but the ones you want? What are the tools, data, process, and resources that help you do more with less?
Play EpisodeWhile trying to survive the COVID-19 pandemic as a solo practice in a competitive market, plastic surgeon Dr. Shitel Patel found himself frustrated with the usual lead management software options. Rather than compromise, he developed a new CRM...
An innovator known for his expertise with minimally invasive women’s health treatments, Dr. Henry Ramirez shares what to do (and not do) to successfully introduce cosmetic vaginal rejuvenation treatments into an OB-GYN practice or medical spa. Hear...
Dr. David Canes did not set out to start a company. The classic “reluctant entrepreneur,” he had a problem and set out to solve it when he realized he could also help his colleagues and their patients. There is no …
Hear how podcasting works as an extreme competitive advantage for an aesthetic practice and a content engine to create more impactful content and drive conversion. Find out why podcasting, while currently an under-leveraged channel in aesthetics, is...